B2C Travel App - UI/UX Redesign & MVP Validation
NA
Designed and validated a social trip-sharing MVP through 40+ interviews and 60 user tests, shaping onboarding flows that informed pre-seed fundraising.
I helped build MVP and prove product viability via product market fit validation.
• Prototyped UI for a consumer travel app; ran 40+ qualitative interviews and campus campaigns to validate usability
and social trip-sharing features.
• Ran creative campus campaigns engaging
Role
Pro-bono freelancer Growth campus ambassador
Timeline
2024
Skills
Rapid Prototyping Go-to-market strategy
Overview
————————————————————————————————————————————————————————————————————————————————————————————————————
Problem
NA
Solution
NA
Mission
NA
Why build a fashion marketplace?
————————————————————————————————————————————————————————————————————————————————————————————————————
Our Northstar & Scope
————————————————————————————————————————————————————————————————————————————————————————————————————
User Research
————————————————————————————————————————————————————————————————————————————————————————————————————
Demographic
————————————————————————————————————————————————————————————————————————————————————————————————————
User Journey & Pain Points
————————————————————————————————————————————————————————————————————————————————————————————————————
Sustainability is important to Victoria, but convenience and trust in the product are equally critical. She values authenticity in the brands she shops from and is wary of promotional- heavy platforms. She has a strong dislike for fast fashion and tends to look for quality, versatile pieces that align with her ethical values .
Victoria primarily shops in person when thrifting and online when buying new. She is increasingly interested in shifting more of her shopping to second- hand online platforms, but only if they offer trust , convenience, and transparency .
Other Behaviors : Adds clothes to cart very frequently and often but the final purchases are not as much
Social media, especially TikTok, Pinterest and Instagram, is where Victoria discovers fashion trends. However, she's increasingly frustrated by the platform's heavy commercialization and prefers content that feels real and relatable. Influencer fatigue has set in , but she still enjoys content that offers genuine recommendations .
Victoria is a busy college student who balances academics, a social life, and staying active on social media. She values individuality and prefers standing out through her style. She also leans towards sustainability by occasionally thrifting her clothes, but primarily enjoys finding unique pieces in- person .
Victoria needs a shopping app that combines the entire process of discovering fashion and buying second- hand items into one seamless platform. This would eliminate her need to switch between different platforms .
She requires a platform that provides detailed product descriptions , high- quality images, and user reviews to verify the condition of thrifted items before purchasing. This would help her feel more confident about buying second- hand online .
She needs a platform that offers curated fashion suggestions based on her style preferences, reducing the time and effort spent browsing through irrelevant listings. This would make it easier for her to find the items she's most likely to buy .
Victoria finds it frustrating to switch between multiple platforms.She uses social media to discover trends, search engines to find similar items, and eCommerce platforms to buy clothes. This fragmented process is time- consuming and annoying.
Having been scammed before by counterfeit products , Victoria is now skeptical of overly promotional content and online sellers. She struggles to find reliable platforms where she can safely purchase second- hand fashion without risk .
While she enjoys finding unique fashion pieces, sifting through an overwhelming amount of listings on platforms like Depop or eBay can be exhausting. The lack of personalized, easy- to- navigate options makes the shopping experience tedious .
ONLINE SHOPPING SATISFACTION
FASHION INSPIRATIONS:
MODERATE (2k/MONTH)
SHOPPING BEHAVIOR :
College Social Thrifter
Second-hand Retail
Social Media driven Retail
ABOUT VICTORIA
PAIN POINTS
Online Retail
INCOME LEVEL
GENDER
FEMALE
AGE
21
"I find fashion inspirations on
Pinterest and tiktok, then go thrifting
to recreate these aesthetics I enjoy."
NEEDS
MVP
————————————————————————————————————————————————————————————————————————————————————————————————————
Subtitle
Title
Subtitle
Title
Subtitle
Title
Go-to-market
————————————————————————————————————————————————————————————————————————————————————————————————————
Accomplishment
————————————————————————————————————————————————————————————————————————————————————————————————————
Learnings
————————————————————————————————————————————————————————————————————————————————————————————————————
NA
NA
NA
B2C Travel App - UI/UX Redesign & MVP Validation
NA
Designed and validated a social trip-sharing MVP through 40+ interviews and 60 user tests, shaping onboarding flows that informed pre-seed fundraising.
I helped build MVP and prove product viability via product market fit validation.
• Prototyped UI for a consumer travel app; ran 40+ qualitative interviews and campus campaigns to validate usability
and social trip-sharing features.
• Ran creative campus campaigns engaging
Role
Pro-bono freelancer Growth campus ambassador
Timeline
2024
Skills
Rapid Prototyping Go-to-market strategy
Overview
————————————————————————————————————————————————————————————————————————————————————————————————————
Problem
NA
Solution
NA
Mission
NA
Why build a fashion marketplace?
————————————————————————————————————————————————————————————————————————————————————————————————————
Our Northstar & Scope
————————————————————————————————————————————————————————————————————————————————————————————————————
User Research
————————————————————————————————————————————————————————————————————————————————————————————————————
Demographic
————————————————————————————————————————————————————————————————————————————————————————————————————
User Journey & Pain Points
————————————————————————————————————————————————————————————————————————————————————————————————————
Sustainability is important to Victoria, but convenience and trust in the product are equally critical. She values authenticity in the brands she shops from and is wary of promotional- heavy platforms. She has a strong dislike for fast fashion and tends to look for quality, versatile pieces that align with her ethical values .
Victoria primarily shops in person when thrifting and online when buying new. She is increasingly interested in shifting more of her shopping to second- hand online platforms, but only if they offer trust , convenience, and transparency .
Other Behaviors : Adds clothes to cart very frequently and often but the final purchases are not as much
Social media, especially TikTok, Pinterest and Instagram, is where Victoria discovers fashion trends. However, she's increasingly frustrated by the platform's heavy commercialization and prefers content that feels real and relatable. Influencer fatigue has set in , but she still enjoys content that offers genuine recommendations .
Victoria is a busy college student who balances academics, a social life, and staying active on social media. She values individuality and prefers standing out through her style. She also leans towards sustainability by occasionally thrifting her clothes, but primarily enjoys finding unique pieces in- person .
Victoria needs a shopping app that combines the entire process of discovering fashion and buying second- hand items into one seamless platform. This would eliminate her need to switch between different platforms .
She requires a platform that provides detailed product descriptions , high- quality images, and user reviews to verify the condition of thrifted items before purchasing. This would help her feel more confident about buying second- hand online .
She needs a platform that offers curated fashion suggestions based on her style preferences, reducing the time and effort spent browsing through irrelevant listings. This would make it easier for her to find the items she's most likely to buy .
Victoria finds it frustrating to switch between multiple platforms.She uses social media to discover trends, search engines to find similar items, and eCommerce platforms to buy clothes. This fragmented process is time- consuming and annoying.
Having been scammed before by counterfeit products , Victoria is now skeptical of overly promotional content and online sellers. She struggles to find reliable platforms where she can safely purchase second- hand fashion without risk .
While she enjoys finding unique fashion pieces, sifting through an overwhelming amount of listings on platforms like Depop or eBay can be exhausting. The lack of personalized, easy- to- navigate options makes the shopping experience tedious .
ONLINE SHOPPING SATISFACTION
FASHION INSPIRATIONS:
MODERATE (2k/MONTH)
SHOPPING BEHAVIOR :
College Social Thrifter
Second-hand Retail
Social Media driven Retail
ABOUT VICTORIA
PAIN POINTS
Online Retail
INCOME LEVEL
GENDER
FEMALE
AGE
21
"I find fashion inspirations on
Pinterest and tiktok, then go thrifting
to recreate these aesthetics I enjoy."
NEEDS
MVP
————————————————————————————————————————————————————————————————————————————————————————————————————
Subtitle
Title
Subtitle
Title
Subtitle
Title
Go-to-market
————————————————————————————————————————————————————————————————————————————————————————————————————
Accomplishment
————————————————————————————————————————————————————————————————————————————————————————————————————
Learnings
————————————————————————————————————————————————————————————————————————————————————————————————————
NA
NA
NA
B2C Travel App - UI/UX Redesign & MVP Validation
NA
Designed and validated a social trip-sharing MVP through 40+ interviews and 60 user tests, shaping onboarding flows that informed pre-seed fundraising.
I helped build MVP and prove product viability via product market fit validation.
• Prototyped UI for a consumer travel app; ran 40+ qualitative interviews and campus campaigns to validate usability
and social trip-sharing features.
• Ran creative campus campaigns engaging
Role
Pro-bono freelancer Growth campus ambassador
Timeline
2024
Skills
Rapid Prototyping Go-to-market strategy
Overview
————————————————————————————————————————————————————————————————————————————————————————————————————
Problem
NA
Solution
NA
Mission
NA
Why build a fashion marketplace?
————————————————————————————————————————————————————————————————————————————————————————————————————
Our Northstar & Scope
————————————————————————————————————————————————————————————————————————————————————————————————————
User Research
————————————————————————————————————————————————————————————————————————————————————————————————————
Demographic
————————————————————————————————————————————————————————————————————————————————————————————————————
User Journey & Pain Points
————————————————————————————————————————————————————————————————————————————————————————————————————
Sustainability is important to Victoria, but convenience and trust in the product are equally critical. She values authenticity in the brands she shops from and is wary of promotional- heavy platforms. She has a strong dislike for fast fashion and tends to look for quality, versatile pieces that align with her ethical values .
Victoria primarily shops in person when thrifting and online when buying new. She is increasingly interested in shifting more of her shopping to second- hand online platforms, but only if they offer trust , convenience, and transparency .
Other Behaviors : Adds clothes to cart very frequently and often but the final purchases are not as much
Social media, especially TikTok, Pinterest and Instagram, is where Victoria discovers fashion trends. However, she's increasingly frustrated by the platform's heavy commercialization and prefers content that feels real and relatable. Influencer fatigue has set in , but she still enjoys content that offers genuine recommendations .
Victoria is a busy college student who balances academics, a social life, and staying active on social media. She values individuality and prefers standing out through her style. She also leans towards sustainability by occasionally thrifting her clothes, but primarily enjoys finding unique pieces in- person .
Victoria needs a shopping app that combines the entire process of discovering fashion and buying second- hand items into one seamless platform. This would eliminate her need to switch between different platforms .
She requires a platform that provides detailed product descriptions , high- quality images, and user reviews to verify the condition of thrifted items before purchasing. This would help her feel more confident about buying second- hand online .
She needs a platform that offers curated fashion suggestions based on her style preferences, reducing the time and effort spent browsing through irrelevant listings. This would make it easier for her to find the items she's most likely to buy .
Victoria finds it frustrating to switch between multiple platforms.She uses social media to discover trends, search engines to find similar items, and eCommerce platforms to buy clothes. This fragmented process is time- consuming and annoying.
Having been scammed before by counterfeit products , Victoria is now skeptical of overly promotional content and online sellers. She struggles to find reliable platforms where she can safely purchase second- hand fashion without risk .
While she enjoys finding unique fashion pieces, sifting through an overwhelming amount of listings on platforms like Depop or eBay can be exhausting. The lack of personalized, easy- to- navigate options makes the shopping experience tedious .
ONLINE SHOPPING SATISFACTION
FASHION INSPIRATIONS:
MODERATE (2k/MONTH)
SHOPPING BEHAVIOR :
College Social Thrifter
Second-hand Retail
Social Media driven Retail
ABOUT VICTORIA
PAIN POINTS
Online Retail
INCOME LEVEL
GENDER
FEMALE
AGE
21
"I find fashion inspirations on
Pinterest and tiktok, then go thrifting
to recreate these aesthetics I enjoy."
NEEDS
MVP
————————————————————————————————————————————————————————————————————————————————————————————————————
Subtitle
Title
Subtitle
Title
Subtitle
Title
Go-to-market
————————————————————————————————————————————————————————————————————————————————————————————————————
Accomplishment
————————————————————————————————————————————————————————————————————————————————————————————————————
Learnings
————————————————————————————————————————————————————————————————————————————————————————————————————
NA
NA
NA