Psilocybin Mushroom Researcher Finding Antedote to Depression
Helping PhD researcher tackle the first ever human trial of psilocybin induced method comabting depression and PTSD using arterial line PET imaging.
Role
Research Assistant Lead Fundraiser Marketing Lead
Timeline
Apr 2025 ~ Present
Skills
Research Stroytelling Fundraising Psychology Neuroscience
Overview
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Problem
Mental Health, Psychedelics
Solution
look into
Mission
Helping PhD researcher tackle the first ever human trial of psilocybin induced method comabting depression and PTSD using arterial line PET imaging.
Why build a fashion marketplace?
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Our Northstar & Scope
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User Research
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Demographic
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User Journey & Pain Points
————————————————————————————————————————————————————————————————————————————————————————————————————
Sustainability is important to Victoria, but convenience and trust in the product are equally critical. She values authenticity in the brands she shops from and is wary of promotional- heavy platforms. She has a strong dislike for fast fashion and tends to look for quality, versatile pieces that align with her ethical values .
Victoria primarily shops in person when thrifting and online when buying new. She is increasingly interested in shifting more of her shopping to second- hand online platforms, but only if they offer trust , convenience, and transparency .
Other Behaviors : Adds clothes to cart very frequently and often but the final purchases are not as much
Social media, especially TikTok, Pinterest and Instagram, is where Victoria discovers fashion trends. However, she's increasingly frustrated by the platform's heavy commercialization and prefers content that feels real and relatable. Influencer fatigue has set in , but she still enjoys content that offers genuine recommendations .
Victoria is a busy college student who balances academics, a social life, and staying active on social media. She values individuality and prefers standing out through her style. She also leans towards sustainability by occasionally thrifting her clothes, but primarily enjoys finding unique pieces in- person .
Victoria needs a shopping app that combines the entire process of discovering fashion and buying second- hand items into one seamless platform. This would eliminate her need to switch between different platforms .
She requires a platform that provides detailed product descriptions , high- quality images, and user reviews to verify the condition of thrifted items before purchasing. This would help her feel more confident about buying second- hand online .
She needs a platform that offers curated fashion suggestions based on her style preferences, reducing the time and effort spent browsing through irrelevant listings. This would make it easier for her to find the items she's most likely to buy .
Victoria finds it frustrating to switch between multiple platforms.She uses social media to discover trends, search engines to find similar items, and eCommerce platforms to buy clothes. This fragmented process is time- consuming and annoying.
Having been scammed before by counterfeit products , Victoria is now skeptical of overly promotional content and online sellers. She struggles to find reliable platforms where she can safely purchase second- hand fashion without risk .
While she enjoys finding unique fashion pieces, sifting through an overwhelming amount of listings on platforms like Depop or eBay can be exhausting. The lack of personalized, easy- to- navigate options makes the shopping experience tedious .
ONLINE SHOPPING SATISFACTION
FASHION INSPIRATIONS:
MODERATE (2k/MONTH)
SHOPPING BEHAVIOR :
College Social Thrifter
Second-hand Retail
Social Media driven Retail
ABOUT VICTORIA
PAIN POINTS
Online Retail
INCOME LEVEL
GENDER
FEMALE
AGE
21
"I find fashion inspirations on
Pinterest and tiktok, then go thrifting
to recreate these aesthetics I enjoy."
NEEDS
MVP
————————————————————————————————————————————————————————————————————————————————————————————————————
Subtitle
Title
Subtitle
Title
Subtitle
Title
Go-to-market
————————————————————————————————————————————————————————————————————————————————————————————————————
Accomplishment
————————————————————————————————————————————————————————————————————————————————————————————————————
Learnings
————————————————————————————————————————————————————————————————————————————————————————————————————
Educate with credibility
Create accessible resources rooted in clinical data and human storytelling.
Partner with researchers like Stefan (WashU) on trials using arterial line PET imaging to visualize psilocybin-induced neuroplasticity.
Fund and fuel clinical research
Raise money for psychedelic trials through public-facing campaigns and philanthropic partnerships.
Help bridge the gap between scientific legitimacy and public understanding.
Destigmatize psychedelics through storytelling
Challenge outdated drug war narratives with honest, human, and beautifully designed guides.
Use metaphors, analogies, and visual breakdowns to make these tools feel approachable — not fringe.
Leverage policy and legal infrastructure
Advocate for frameworks that enable responsible, equitable access to psychedelic therapy.
Long-term: support or launch legal reform efforts that move this movement forward.
Psilocybin Mushroom Researcher Finding Antedote to Depression
Helping PhD researcher tackle the first ever human trial of psilocybin induced method comabting depression and PTSD using arterial line PET imaging.
Role
Research Assistant Lead Fundraiser Marketing Lead
Timeline
Apr 2025 ~ Present
Skills
Research Stroytelling Fundraising Psychology Neuroscience
Overview
————————————————————————————————————————————————————————————————————————————————————————————————————
Problem
Mental Health, Psychedelics
Solution
look into
Mission
Helping PhD researcher tackle the first ever human trial of psilocybin induced method comabting depression and PTSD using arterial line PET imaging.
Why build a fashion marketplace?
————————————————————————————————————————————————————————————————————————————————————————————————————
Our Northstar & Scope
————————————————————————————————————————————————————————————————————————————————————————————————————
User Research
————————————————————————————————————————————————————————————————————————————————————————————————————
Demographic
————————————————————————————————————————————————————————————————————————————————————————————————————
User Journey & Pain Points
————————————————————————————————————————————————————————————————————————————————————————————————————
Sustainability is important to Victoria, but convenience and trust in the product are equally critical. She values authenticity in the brands she shops from and is wary of promotional- heavy platforms. She has a strong dislike for fast fashion and tends to look for quality, versatile pieces that align with her ethical values .
Victoria primarily shops in person when thrifting and online when buying new. She is increasingly interested in shifting more of her shopping to second- hand online platforms, but only if they offer trust , convenience, and transparency .
Other Behaviors : Adds clothes to cart very frequently and often but the final purchases are not as much
Social media, especially TikTok, Pinterest and Instagram, is where Victoria discovers fashion trends. However, she's increasingly frustrated by the platform's heavy commercialization and prefers content that feels real and relatable. Influencer fatigue has set in , but she still enjoys content that offers genuine recommendations .
Victoria is a busy college student who balances academics, a social life, and staying active on social media. She values individuality and prefers standing out through her style. She also leans towards sustainability by occasionally thrifting her clothes, but primarily enjoys finding unique pieces in- person .
Victoria needs a shopping app that combines the entire process of discovering fashion and buying second- hand items into one seamless platform. This would eliminate her need to switch between different platforms .
She requires a platform that provides detailed product descriptions , high- quality images, and user reviews to verify the condition of thrifted items before purchasing. This would help her feel more confident about buying second- hand online .
She needs a platform that offers curated fashion suggestions based on her style preferences, reducing the time and effort spent browsing through irrelevant listings. This would make it easier for her to find the items she's most likely to buy .
Victoria finds it frustrating to switch between multiple platforms.She uses social media to discover trends, search engines to find similar items, and eCommerce platforms to buy clothes. This fragmented process is time- consuming and annoying.
Having been scammed before by counterfeit products , Victoria is now skeptical of overly promotional content and online sellers. She struggles to find reliable platforms where she can safely purchase second- hand fashion without risk .
While she enjoys finding unique fashion pieces, sifting through an overwhelming amount of listings on platforms like Depop or eBay can be exhausting. The lack of personalized, easy- to- navigate options makes the shopping experience tedious .
ONLINE SHOPPING SATISFACTION
FASHION INSPIRATIONS:
MODERATE (2k/MONTH)
SHOPPING BEHAVIOR :
College Social Thrifter
Second-hand Retail
Social Media driven Retail
ABOUT VICTORIA
PAIN POINTS
Online Retail
INCOME LEVEL
GENDER
FEMALE
AGE
21
"I find fashion inspirations on
Pinterest and tiktok, then go thrifting
to recreate these aesthetics I enjoy."
NEEDS
MVP
————————————————————————————————————————————————————————————————————————————————————————————————————
Subtitle
Title
Subtitle
Title
Subtitle
Title
Go-to-market
————————————————————————————————————————————————————————————————————————————————————————————————————
Accomplishment
————————————————————————————————————————————————————————————————————————————————————————————————————
Learnings
————————————————————————————————————————————————————————————————————————————————————————————————————
Educate with credibility
Create accessible resources rooted in clinical data and human storytelling.
Partner with researchers like Stefan (WashU) on trials using arterial line PET imaging to visualize psilocybin-induced neuroplasticity.
Fund and fuel clinical research
Raise money for psychedelic trials through public-facing campaigns and philanthropic partnerships.
Help bridge the gap between scientific legitimacy and public understanding.
Destigmatize psychedelics through storytelling
Challenge outdated drug war narratives with honest, human, and beautifully designed guides.
Use metaphors, analogies, and visual breakdowns to make these tools feel approachable — not fringe.
Leverage policy and legal infrastructure
Advocate for frameworks that enable responsible, equitable access to psychedelic therapy.
Long-term: support or launch legal reform efforts that move this movement forward.
Psilocybin Mushroom Researcher Finding Antedote to Depression
Helping PhD researcher tackle the first ever human trial of psilocybin induced method comabting depression and PTSD using arterial line PET imaging.
Role
Research Assistant Lead Fundraiser Marketing Lead
Timeline
Apr 2025 ~ Present
Skills
Research Stroytelling Fundraising Psychology Neuroscience
Overview
————————————————————————————————————————————————————————————————————————————————————————————————————
Problem
Mental Health, Psychedelics
Solution
look into
Mission
Helping PhD researcher tackle the first ever human trial of psilocybin induced method comabting depression and PTSD using arterial line PET imaging.
Why build a fashion marketplace?
————————————————————————————————————————————————————————————————————————————————————————————————————
Our Northstar & Scope
————————————————————————————————————————————————————————————————————————————————————————————————————
User Research
————————————————————————————————————————————————————————————————————————————————————————————————————
Demographic
————————————————————————————————————————————————————————————————————————————————————————————————————
User Journey & Pain Points
————————————————————————————————————————————————————————————————————————————————————————————————————
Sustainability is important to Victoria, but convenience and trust in the product are equally critical. She values authenticity in the brands she shops from and is wary of promotional- heavy platforms. She has a strong dislike for fast fashion and tends to look for quality, versatile pieces that align with her ethical values .
Victoria primarily shops in person when thrifting and online when buying new. She is increasingly interested in shifting more of her shopping to second- hand online platforms, but only if they offer trust , convenience, and transparency .
Other Behaviors : Adds clothes to cart very frequently and often but the final purchases are not as much
Social media, especially TikTok, Pinterest and Instagram, is where Victoria discovers fashion trends. However, she's increasingly frustrated by the platform's heavy commercialization and prefers content that feels real and relatable. Influencer fatigue has set in , but she still enjoys content that offers genuine recommendations .
Victoria is a busy college student who balances academics, a social life, and staying active on social media. She values individuality and prefers standing out through her style. She also leans towards sustainability by occasionally thrifting her clothes, but primarily enjoys finding unique pieces in- person .
Victoria needs a shopping app that combines the entire process of discovering fashion and buying second- hand items into one seamless platform. This would eliminate her need to switch between different platforms .
She requires a platform that provides detailed product descriptions , high- quality images, and user reviews to verify the condition of thrifted items before purchasing. This would help her feel more confident about buying second- hand online .
She needs a platform that offers curated fashion suggestions based on her style preferences, reducing the time and effort spent browsing through irrelevant listings. This would make it easier for her to find the items she's most likely to buy .
Victoria finds it frustrating to switch between multiple platforms.She uses social media to discover trends, search engines to find similar items, and eCommerce platforms to buy clothes. This fragmented process is time- consuming and annoying.
Having been scammed before by counterfeit products , Victoria is now skeptical of overly promotional content and online sellers. She struggles to find reliable platforms where she can safely purchase second- hand fashion without risk .
While she enjoys finding unique fashion pieces, sifting through an overwhelming amount of listings on platforms like Depop or eBay can be exhausting. The lack of personalized, easy- to- navigate options makes the shopping experience tedious .
ONLINE SHOPPING SATISFACTION
FASHION INSPIRATIONS:
MODERATE (2k/MONTH)
SHOPPING BEHAVIOR :
College Social Thrifter
Second-hand Retail
Social Media driven Retail
ABOUT VICTORIA
PAIN POINTS
Online Retail
INCOME LEVEL
GENDER
FEMALE
AGE
21
"I find fashion inspirations on
Pinterest and tiktok, then go thrifting
to recreate these aesthetics I enjoy."
NEEDS
MVP
————————————————————————————————————————————————————————————————————————————————————————————————————
Subtitle
Title
Subtitle
Title
Subtitle
Title
Go-to-market
————————————————————————————————————————————————————————————————————————————————————————————————————
Accomplishment
————————————————————————————————————————————————————————————————————————————————————————————————————
Learnings
————————————————————————————————————————————————————————————————————————————————————————————————————
Educate with credibility
Create accessible resources rooted in clinical data and human storytelling.
Partner with researchers like Stefan (WashU) on trials using arterial line PET imaging to visualize psilocybin-induced neuroplasticity.
Fund and fuel clinical research
Raise money for psychedelic trials through public-facing campaigns and philanthropic partnerships.
Help bridge the gap between scientific legitimacy and public understanding.
Destigmatize psychedelics through storytelling
Challenge outdated drug war narratives with honest, human, and beautifully designed guides.
Use metaphors, analogies, and visual breakdowns to make these tools feel approachable — not fringe.
Leverage policy and legal infrastructure
Advocate for frameworks that enable responsible, equitable access to psychedelic therapy.
Long-term: support or launch legal reform efforts that move this movement forward.